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Member, Austin Intellectual Property Law Association
Member, Knights of the Symphony (Austin), supporting the Austin Symphony and local arts
Active pro bono representative for Texas Accountants and Lawyers for the Arts
Josh enjoys sports and remains active in Austin’s arts community. He values building long-term relationships with clients and is known for aligning legal strategy with organizational goals, values, and business realities.
Josh Branson is an intellectual property attorney in Gray Ice Higdon’s Austin office, where he focuses on drafting and prosecuting patent applications and aligning patent claims with commercialized products and technical standards to enhance portfolio value. He frequently advises on software and artificial intelligence patent eligibility, helping clients strengthen and protect their innovations.
Josh works closely with in-house legal teams at large multinational organizations and startups. He is known for his honest, straightforward guidance and his ability to tailor communication to the needs of engineers, product teams, business leaders, and legal departments. Clients rely on him to help them understand their IP rights and make decisions that optimize long-term value.
Before becoming an attorney, Josh worked for a large multinational company, including in sourcing and operational roles. That experience gives him a strong understanding of corporate strategy, policies, billing processes, and internal priorities—insight that shapes his practical approach to IP strategy.
Josh helps businesses identify, protect, and maximize the value of their intellectual property. His practice includes:
Client Perspective:
“Josh understands our technology well and tailors the work product accordingly. He is honest about the strengths of our positions and sees the big-picture opportunities and risks of pursuing or not pursuing certain strategies.”
Recognized in Best Lawyers in America – Ones to Watch (Communications Law, multiple years)
Fluent in French
Completed a leadership development program at a major healthcare company
Josh began practicing law in 2014 after a non-legal career with a large multinational corporation. Before joining Gray Ice Higdon in 2025, he practiced at two large law firms, focusing on patent prosecution and technology-focused IP strategy.
His work includes representing a large industrial equipment company in a multinational acquisition diligence project and advising a large multinational technology company on diligence involving standards-essential patents.
He has written multiple law firm blog posts on patent topics, including artificial intelligence, and co-authored a published paper in the Sports Business Journal about the use of AI in sports betting.
Washington, D.C.
U.S. Patent Bar
D., George Mason University School of Law
S., Electrical Engineering, Northwestern University
Josh Branson is an intellectual property attorney in Gray Ice Higdon’s Austin office, where he focuses on drafting and prosecuting patent applications and aligning patent claims with commercialized products and technical standards to enhance portfolio value. He frequently advises on software and artificial intelligence patent eligibility, helping clients strengthen and protect their innovations.
Josh works closely with in-house legal teams at large multinational organizations and startups. He is known for his honest, straightforward guidance and his ability to tailor communication to the needs of engineers, product teams, business leaders, and legal departments. Clients rely on him to help them understand their IP rights and make decisions that optimize long-term value.
Before becoming an attorney, Josh worked for a large multinational company, including in sourcing and operational roles. That experience gives him a strong understanding of corporate strategy, policies, billing processes, and internal priorities—insight that shapes his practical approach to IP strategy.
Josh helps businesses identify, protect, and maximize the value of their intellectual property. His practice includes:
Client Perspective:
“Josh understands our technology well and tailors the work product accordingly. He is honest about the strengths of our positions and sees the big-picture opportunities and risks of pursuing or not pursuing certain strategies.”
Recognized in Best Lawyers in America – Ones to Watch (Communications Law, multiple years)
Fluent in French
Completed a leadership development program at a major healthcare company
Josh began practicing law in 2014 after a non-legal career with a large multinational corporation. Before joining Gray Ice Higdon in 2025, he practiced at two large law firms, focusing on patent prosecution and technology-focused IP strategy.
His work includes representing a large industrial equipment company in a multinational acquisition diligence project and advising a large multinational technology company on diligence involving standards-essential patents.
He has written multiple law firm blog posts on patent topics, including artificial intelligence, and co-authored a published paper in the Sports Business Journal about the use of AI in sports betting.
D., George Mason University School of Law
S., Electrical Engineering, Northwestern University
Washington, D.C.
U.S. Patent Bar
Member, Austin Intellectual Property Law Association
Member, Knights of the Symphony (Austin), supporting the Austin Symphony and local arts
Active pro bono representative for Texas Accountants and Lawyers for the Arts
Josh enjoys sports and remains active in Austin’s arts community. He values building long-term relationships with clients and is known for aligning legal strategy with organizational goals, values, and business realities.
