Henry S. Alford

Principal Partner

(502) 625-2776


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Henry (“Hank”) Alford maintains a vigorous practice focused on corporate transactions – mergers, acquisitions, and other deals – for privately-held and publicly traded companies. Over the past 12 months, he has managed and been a part of deal teams overseeing approximately $800 million of M&A deals, many of which were dispositions to private equity and institutional interests.

In addition, Hank provides a broad range of commercial counseling guidance to clients, with an emphasis on corporate governance, procurement, and supply chain matters. He has particular strengths in guiding franchisees and franchisee associations – quick-serve restaurants, personal and skincare salons, and other franchisees – in their business interactions with franchisors, shareholders, suppliers, contractors, strategic partners, and customers. He helps them establish operations, manage franchisor relations, expand their asset bases, and execute real estate transactions. In the process, Hank drafts, reviews, and negotiates franchise disclosure documents, franchise agreements, development agreements, leases, and franchise financing arrangements for both franchisors and franchisees.

For other clients, Hank creates, negotiates, and enforces agreements and contracts for the purchase and sale of goods, services, equipment, and technology. He regularly supports their product and services distribution and sales teams and assists in structuring and implementing rationalized and efficient supply chains.

Clients appreciate Hank’s deep understanding of their businesses and competitive environments, his personal relationships with their management teams, and his demonstrated belief that value-added legal services must be result-oriented and lead to the efficient and timely conclusion of their projects. They often ask him, as did one of the country’s largest senior living providers, to fill the role of outside general counsel or act as an extension of their in-house legal departments in the management of their day-to-day business issues. Because he began his career as a commercial litigator, Hank brings a unique insight into the negative effects of litigation on business operations, how best to address litigation when the need arises, and how to avoid disputes in the first place through well-designed contracts and business arrangements.

Henry S. Alford Experience

I am singularly focused on getting my clients’ deals closed, on time and on budget.

Oversees a material handling equipment manufacturer’s international trademark portfolio including enforcing the company’s single-color trademark registration (covering the color as applied to the surface of forklifts) against infringements

Involved in the management and expansion of an international portfolio of trademarks and copyright matters for an iconic U.S. – based media brand directed to the Black community

Represented a car dealership in defending a copyright infringement claim involving the dealership’s marketing software.

Managing the trademark and copyright portfolio for well-known horse racing and gaming company, including securing trademark registration for the three-dimensional configuration of a recognized architectural feature at the company’s signature racetrack.

Represented a large provider of senior living in the U.S. in an infringement action against a hotel chain seeking to introduce a new line of upper mid-scale hotels with a similar name.

Represented the exclusive U.S. distributor of a well-known brand of cigarette papers in a seven-year-long case before the Trademark Trial and Appeal Board regarding the legal use in commerce of a product extension.

Successfully represented an American manufacturer of sporting goods in obtaining an injunction against a competitor that introduced a directly competitive product in a stylized format that was confusingly similar to the trademark of our client.

Represented a U.S. tobacco processing company in a trademark action against a direct competitor in a significant and unusual case because both companies were located in the U.S. but selling a specialized product with a market limited to certain parts of Africa. The suit applied the trademark act in an extraterritorial manner – using a U.S. law to address infringement occurring only outside of the U.S.

Serves as outside non-patent IP counsel for Louisville headquartered Fortune 50 company in the health, wellness, and insurance fields.


U.S. Court of Appeals, Sixth Circuit

U.S. Court of Appeals, Seventh Circuit

U.S. District Court, Western District of Kentucky

U.S. District Court, Eastern District of Kentucky

U.S. District Court, Southern District of Indiana

University of Notre Dame Law School, Shaheen Law Fellow, J.D., cum laude, 1993

Centre College, B.A., Economics, 1989

AV Preeminent® Peer Review Rated by Martindale-Hubbell®

Kentucky Super Lawyers®, Business/Corporate, 2009-2020

Best Lawyers in America®, Business Organizations (including LLCs and Partnerships) 2014-2020

  • 2018 Louisville Lawyer of the Year, Business Organizations (including LLCs and Partnerships),

Louisville Magazine’s Top Lawyers

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